How it works
From first inquiry to enrolled child.
Five things happen between a parent's first message and a signed enrollment. Here's each one — and exactly where AI helps versus where plain, predictable code runs the show.
00 — we run your ads
Done for you, in your Meta account
Our team writes the copy, builds the targeting, and optimizes your Meta ads every week. Your ad budget goes straight to Meta; we never touch your money. You approve before anything spends, and every lead lands in the machine below — owned by you, not us.
Ad copy · Targeting · Weekly optimization · Your account, your data
A parent submits an inquiry
From your embedded form, a Meta Lead Ad webhook, a walk-in, or a phone call your team logs manually. Every source lands in the same inbox with a consent record attached so your team can track the next step.
Product example · sample data
A reply with a clear next step
Templated SMS and email replies include your booking link, respecting contact permissions and quiet hours. Pro and Managed add AI scoring with a written rationale to help prioritize follow-up.
Product example · sample data
You approve AI-drafted follow-ups
One click drafts an SMS or email in your voice. Edit if you want, then approve. Everything is audit-logged. Sending follows your approval settings, consent checks, suppression rules, and quiet hours.
Product example · sample data
Parents book tours themselves
A real calendar parents actually understand. Confirmation and day-before reminder texts go out automatically, and a no-show recovery message offers to reschedule. They can reschedule or cancel without calling you.
Product example · sample data
The dashboard tells the truth
Tours booked, show rate, close rate, revenue added, cost-per-enrollment — per location and per campaign. You enter the ad spend; the rest comes from your real activity. Export lead records as CSV.
Product example · sample data
Where AI is — and where it isn't
AI does judgment, language, and prediction: scoring leads, drafting messages, summarizing your day. Plain code does facts, rules, and transactions: consent gating, scheduling, billing, multi-tenant isolation. AI cannot bypass consent or suppression checks. Your approval and automation settings determine which drafts need review before sending.
AI handles
Lead scoring · message drafting · daily briefing · summaries
Code handles
Consent gating · scheduling · billing · tenant isolation
See it with your own leads
Tell us about your center and we'll discuss setup, account access, and provider approvals. Our 90-day refund covers software fees only, excluding the Managed retainer and ad spend.
Rather do it yourself? Run the software yourself — set up your first location and watch a test lead flow through in minutes.